Southern Management, NW Florida Vacation Rentals and Real Estate

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Blog: News

Southern Real Estate Sales Marks Banner Year with Impressive Sales

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Pensacola, Perdido Key and Orange Beach real estate company has multi-million dollar sales year with top producing agents.

Southern Real Estate Sales – a member of the locally owned and operated Southern family of companies and leading provider of Perdido Key real estate services – enters 2016 with impressive year-end figures. The brokerage, which is comprised of 30 elite agents, closed approximately 271 transaction sides in 2015 totaling over $60 million in sales.  These figures have set the stage for a dynamic year to come.

“2015 was a big year for us – from the Pointe South to Southern name change to the addition of our inside sales department to assist with increased call volume – it has been nothing short of exciting,” said Southern Real Estate Sales Owner/Broker, Susan Carleton. “We knew the $50 million threshold would be crossed soon, but surpassing it, and then some, just goes to show you how incredibly driven our agents are.”

Southern Real Estate Sales’ 2015 totals ring in at $60,198,708, a whopping 36% increase in sales compared to 2014. The brokerage’s banner year has continued into 2016 as Southern agents have already listed four new homes for sale in Pensacola, sold three properties and have an additional four units currently under contract despite the time of year, which is typically considered the “slow” season in terms of real estate sales.

Southern Rentals and Real Estate is a premier provider of vacation rental, residential leasing, real estate and property management services in Northwest Florida and Coastal Alabama. Established in 1995, the company is owned and operated by two sets of brothers, Brad and Mike Shoults and Kevin and Kerry Veach, and Susan Carleton.  Together, the Southern family of companies, which includes Southern Vacation Rentals, Southern Residential Leasing, Southern Real Estate Sales, Southern Real Estate and RE/MAX Southern, represent nearly 1,000 vacation rentals, approximately 1,100 long term rentals, 40 associations and countless real estate opportunities along the Gulf Coast. For more information, visit GoSouthern.com.

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Southern Real Estate Sales Revamps Sales Approach with Inside Sales Department

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Southern Real Estate Sales – a member of the locally owned and operated Southern family of companies and leading provider of Perdido Key real estate services – has redesigned their sales approach, creating two new positions within the company. The Client Care Coordinator opening was filled earlier this fall by former Georgia Realtor, Brandi Cowper, while the position of Inside Sales Agent (ISA) is still to be determined. Together, these two agents will tackle a growing client base and nurture the large volume of incoming leads.

“Since creating an inside sales department and hiring Brandi, we have seen a vast improvement in the quality of leads coming through our system,” said Owner/Broker Susan Carleton. “Brandi has been instrumental in working with these incoming buyers and sellers, pairing them with the best agent possible for a successful closing.”

This new approach to cultivating incoming leads who are looking to buy or sell homes and condos in Pensacola Beach is a direct result of market improvements, increased call volume and listing inquiries. To avoid spreading the staffs’ efforts too thin, Southern Real Estate Sales has chosen to implement these two positions to prospect, service and set appointments for their licensed real estate agents in Florida and Alabama. This approach ensures that each incoming lead is cared for on an individual level, and that every agent has time to cater to their existing clients.

“My experience in real estate has shown me the immeasurable value that comes with having an inside sales department,” said Cowper. “In my previous position, we increased our conversion rate, performance quality and the size of our department, growing from one ISA to ten in less than one year. I look forward to helping Southern grow and achieve the same success, if not more!”

Currently, Cowper is working alone to service the large volume of leads, but will have help by the first of the year as applications for the ISA position are still being accepted online at SouthernRealEstateSales.com.

Southern Real Estate Sales belongs to the Southern family of companies, which includes Southern Vacation Rentals, Southern Residential Leasing, Southern Real Estate Sales, Southern Real Estate, RE/MAX Southern and Southern Association Management. Established in 1995 by two sets of brothers, Brad and Mike Shoults and Kevin and Kerry Veach, and joined by Susan Carleton in 1997, Southern Rentals and Real Estate represents nearly 1,000 vacation rentals, approximately 1,100 long term rentals, more than 40 associations and countless Gulf Coast real estate opportunities from Panama City Beach, Florida west to Fairhope, Alabama. For more information, visit GoSouthern.com

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Southern Rentals & Real Estate to Sponsor Local High School Basketball Tournament

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Southern Rentals and Real Estate – a local leader in Gulf Coast property management and real estate sales – is proud to sponsor the 17th annual GoSouthern.com Beach Blowout Basketball Tournament in conjunction with the Fort Walton Beach High School Vikings basketball team. This year’s tournament will feature boy’s teams only and will take place December 28-30, 2015 at the Northwest Florida State College Arena. Tickets are $10 and play begins each day at 4pm.

“Southern has been sponsoring this tournament with Coach Lavin since its inception,” said Owner Kevin Veach. “We are thrilled with its success and with the opportunity to support such a positive event.”

Southern will host the tournament’s referees in their Fort Walton Beach condos and look forward to welcoming teams from Brentwood Academy in Brentwood, Tennessee, Christian Brothers from Memphis, Tennessee and Siegal High School in Murfreesboro, Tennessee, as well as Bainbridge High School from Bainbridge, Georgia to the area.  Local teams participating include Fort Walton Beach High School, Niceville High School, Chipley High School and Crestview High School. Two of the country’s top guards, Tyree Crump of Bainbridge High School and Chipley High School senior Trent Forrest, will face off in the first round of the tournament.

“This is the most talented field we have ever had! Hosting the tournament at the Northwest Florida State College Arena this year will bring the GoSouthern.com Beach Blowout to a whole other level,” said John Lavin, Coach of the Fort Walton Beach Vikings basketball team. “I look forward to promoting high school basketball on the Emerald Coast.”

Southern Rentals and Real Estate is a premier provider of vacation rental, residential leasing, real estate and property management services in Northwest Florida and Coastal Alabama. Established in 1995, the company is owned and operated by two sets of brothers, Brad and Mike Shoults and Kevin and Kerry Veach, and Susan Carleton. Southern represents nearly 1,000 vacation rentals, approximately 1,100 long term rentals, countless real estate opportunities and more than 40 associations along the Gulf Coast. The Southern family of companies includes Southern Vacation Rentals, Southern Residential Leasing, Southern Real Estate Sales, Southern Real Estate, RE/MAX Southern and Southern Association Management. For more information, visit GoSouthern.com.

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Southern Vacation Rentals Named ‘Best Property Management Company’ in Florida

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Southern Vacation Rentals – a member of the locally owned and operated Southern family of companies – has been named Best Property Management Company by the Florida Vacation Rental Management Association (FVRMA) during their annual awards banquet held in Orlando, Florida earlier this month.  Southern is proud to have been a member of FVRMA, which works to support and protect the Florida vacation rental industry, for many years. In receiving this award, Southern bested over 100 FVRMA members from around the state.

“We have worked extremely hard to distinguish our program from other property management companies,” said Scott Seay, Chief Executive Officer. “Our goal is to create a seamless experience for our owners and guests alike. Winning this award is not just an honor, but proof that we are on track to doing just that.”

Southern Vacation Rentals represents a wide array of condos and vacation homes in the Florida beach communities of Panama City Beach, 30A, Destin, Fort Walton Beach, Navarre Beach, Pensacola Beach and Perdido Key. Southern also offers Coastal Alabama vacation rentals in Orange Beach, Gulf Shores and Fairhope. Over the years, the company has established itself as a leader in the property management industry, providing owners and guests unparalleled service. Owners benefit from two dedicated managers, zero start-up costs and robust marketing and advertising campaigns, while guests enjoy access to 24/7 guest service agents and special discounts on dining and attractions through Southern’s exclusive Perks Program.

Southern Rentals and Real Estate is a premier provider of vacation rental, residential leasing, real estate and property management services in Northwest Florida and Coastal Alabama. Established in 1995, the company is owned and operated by two sets of brothers, Brad and Mike Shoults and Kevin and Kerry Veach, and Susan Carleton. Southern represents nearly 1,000 vacation rentals, approximately 1,100 long term rentals, countless real estate opportunities and more than 40 associations along the Gulf Coast. The Southern family of companies includes Southern Vacation Rentals, Southern Residential Leasing, Southern Real Estate Sales, Southern Real Estate, RE/MAX Southern and Southern Association Management. For more information, visit GoSouthern.com.

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Southern Residential Leasing Offers November Move-In Special For Military Personnel

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Memorial Day on the Gulf CoastIn honor of Veteran’s Day, our Northwest Florida and Alabama property managers have waived the standard $50.00 application fee for military personnel and their family members. Throughout the month of November, active-duty, medically discharged, honorably discharged and retired military members will be able to apply for a long term rental free of charge. The military move-in special applies to all of Southern Residential Leasing’s inventory from Panama City Beach, Florida west to Fairhope, Alabama.

Start shopping for a long term rental today at SouthernResidentialLeasing.com!

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RE/MAX Southern’s Destin Lowery Featured on HGTV’s “House Hunters: Destin”

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Longtime RE/MAX Southern agent and Susie Kirkland Team member, Destin Lowery, has been featured on HGTV’s “House Hunters: Destin” for a fourth time since 2012. The most recent appearance was filmed earlier this summer and included fellow Southern employee, Chad Blankenship. Lowery assisted Southern Vacation Rentals’ GM as he searched for a home in Destin, Florida.

Learn more about Destin Lowery, and her appearances on HGTV’s “House Hunters: Destin,” by viewing our online press release.

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Southern’s Celebrates 20 Years of Excellence

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PNJ - 20 Years of Excellence The “Southern” vision began more than 20 years ago when two sets of brothers, Mike and Brad Shoults and Kevin and Kerry Veach set out to create a real estate and vacation rental enterprise, with properties from Destin, Florida to the beaches of Perdido Key. It didn’t take long before the four with the help of fellow Owner/Broker, Susan Carleton, to establish Southern Rentals & Real Estate as the most caring company on the Gulf Coast.

Twenty years in the business has seen Southern grow to become one of the largest locally-owned and operated companies in the area, as well as garner a reputation of integrity, and extensive experience and knowledge of the Gulf Coast real estate and property management industries.

Today, Southern Rentals & Real Estate represents nearly 1,000 vacation rentals, over 1,100 long term rentals, 40 associations and countless real estate properties from Panama City Beach, Florida west to Fairhope, Alabama.

Learn more about Our Story and the Southern family of companies when you pick up a copy of the the Pensacola News Journal, Destin Log and Walton Sun!

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RE/MAX Southern Named Top Producing Agents in Florida

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RE/MAX Southern Realty heads into the fourth with impressive year-over-year sales statistics and a collection of prestigious agent accomplishments. Among these includes the induction of Stephanie Creel, Destin Lowery and Bobby Parish to the RE/MAX 100% Club, Matt Williams to the RE/MAX Platinum Club, and Susie Kirkland and Carole Pleasants to the Chairman’s Club.

RE/MAX is where good agents become great, but RE/MAX Southern Realty is where great agents become legendary. This group of dedicated individuals proves just that. View our online press release to learn more about our Destin, Florida RE/MAX agents and what these impressive awards mean for their careers.

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Joe Casal Promoted to Reservations Sales Manager

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Joe-Casal-e1408733074807-225x300We are pleased to announce the promotion of Southern Residential Leasing’s General Manager, Joe Casal to Southern Vacation Rentals Reservations’ Sales Manager. Joe solidified his position earlier this October after revamping different aspects of the company’s long term leasing division. Within a year, Joe helped grow inventory by 10 percent and expand Southern’s reach further in the Mobile, Alabama rental markets.

Now, as part of Southern Vacation Rentals, Joe will oversee our locally-run reservations call center while simultaneously helping to drive revenue and increase booking of properties on our Gulf Coast property management program.

View our online press release to learn more about Joe and what we can expect from him as our Reservations Sales Manager.

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Destin Bay House Attends Wedding MBA in Las Vegas

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The Bay House has quickly as one of the finest wedding and event venues in Destin, Florida. To keep up with the trends, the team headed to Las Vegas, Nevada to attend the fourth annual Wedding Merchants Business Academy (MBA). Key speakers from TheKnot.com and Wedding Wire reveled cutting-edge secrets and how to stay ahead of the competition.

View the complete press release to learn more about the Wedding MBA and how the Bay House plans to implement what all they learned.

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