Our Story

The story behind Southern Management.

The Southern vision began in Destin, Florida more than 25 years ago. Our goal was, and is, to exceed our Owners’ and Guests’ expectations by providing the highest quality experience and service along the Gulf Coast. What was once a small, centralized operation has now grown to include vacation rentals,  long-term rentals, and real estate opportunities throughout Northwest Florida and Coastal Alabama.

Our family of companies, Southern Vacation Rentals,  Southern Residential Leasing, and Southern Real Estate offer property management and real estate services.

We were founded by friends and family, and relationships are key to our business philosophy. Our reach may have expanded from Panama City Beach, Florida, to Gulf Shores, Alabama, but our vision has remained the same: to be the most caring vacation rental management company along the Gulf Coast.

Because we strive to be the most caring company along the Gulf Coast, we developed Southern Cares. Southern has partnered with non-profit institutions and organizations which treat terminal and life-affecting illnesses, and our employees frequently volunteer within our local communities. We are always looking for ways to make a positive impact!

For your property management, real estate, and vacation rental needs, Go Southern to find out why our customers return year after year for a sweet, Southern experience.