Southern Vacation Rentals Celebrates 25-Year Anniversary with New Website

The vacation rental management company has been a local industry leader since 1995

Local leader Southern Vacation Rentals is proud to celebrate 25 years in business along the Gulf Coast. What began in Destin in 1995 with just a few vacation homes and condos has grown steadily over the last 25 years into an industry powerhouse with an inventory of nearly 1,200 vacation rentals. Southern’s presence now extends across over 200 miles of coastline managing properties with one to 32-bedrooms from Panama City Beach, Florida to Fort Morgan, Alabama.

Southern’s resilience in the ever-changing landscape of vacation rental management is attributed to several factors including developing longstanding relationships with owners, strategic planning and partnerships, investing in cutting edge technology, dedicating resources to innovation, and a strong drive to always improve processes and bottom line revenue for their property owners. In keeping with those concepts, Southern has launched a new website, partnering with Intercoastal Net Designs (ICND), located in Ocean Isle Beach, North Carolina. Reflective of Southern’s drive to be at the forefront of the vacation rental industry, the new website design places greater emphasis on the user experience. focuses on a simplified booking process, detailed search, and curated experiences. Guests enjoy bigger, bolder, property images along with robust descriptions designed to showcase and highlight each property. Virtual tours and floorplans allow guests to familiarize themselves with the property before arriving. During the exploration process, guests can now search with new and improved filters and an interactive map display.

Additionally, the website highlights experiences with the addition of an enhanced Gulf Coast Guide. Centered around dining, adventure, leisure, and events, Southern’s new Gulf Coast Guide showcases popular spots in all 10 of Southern’s areas of operation to provide guests with the best in vacation inspiration. Guests can browse options for the best restaurants, popular fishing charters, local shopping, and more to accompany their vacation.

“25 years is a significant milestone for Southern. We are proud of what we’ve accomplished in that time and look forward to what lies ahead. A newly designed website, more Southern Cares initiatives, and a shift in our organization allow us to continue to focus on enhancing our guests’ experiences and provide sweet Southern moments for years to come,” said Patricia Hardiman, Southern’s Chief Marketing & Sales Officer.

Southern is no stranger to innovation. In late 2018, the company restructured its operations department to streamline the care of each property with the new Portfolio Manager role, and recently merged its Client Care department, previously Reservations and Guest Services, into the Brand Ambassador division in order to better serve the company’s guests. By implementing these processes, always streamlining and transforming, the locally-owned and operated company is able to stay successful and remain a leading force in the vacation rental industry.


Southern is a leading provider of vacation rentals, residential leasing, real estate, and property management services in Northwest Florida and Coastal Alabama. Southern represents approximately 1,200 vacation rentals in 30A, Destin, Ft. Walton Beach, Gulf Shores & Fort Morgan, Navarre Beach, Orange Beach, Panama City Beach, Pensacola Beach, & Perdido Key, as well as approximately 1,000 long term rentals and valuable real estate opportunities. Established in 1995, the company is locally-owned and operated. For more information, visit