Southern Vacation Rentals Launches Southern’s Clean Initiative

This thorough program will be part of the company’s regular cleaning strategy during and after COVID-19

DESTIN, Fla. – May 14, 2020 – Now more than ever, there is a need for peace of mind when it comes to the cleanliness of vacation rentals. As travel bans are lifted and visitors are eagerly planning their trips once more, they will understandably have questions and concerns about the cleanliness of their property. In light of this, Southern Vacation Rentals has launched Southern’s Clean Initiative to provide that peace of mind. Southern’s Clean Initiative is a plan to ensure each property is thoroughly cleaned and sanitized after each departure.

Southern has always delivered high standards of cleanliness in all of their properties, but now the local leader in vacation rental management is taking it a step further. In addition to routine high-level cleans, Southern is utilizing glanHEALTH, a safe surface sanitation treatment approved by regulatory authorities to effectively eliminate 99.99% of bacteria, viruses, and other pathogens. GlanHEALTH is a part of Southern’s routine cleaning strategy, used to disinfect hard and soft surfaces after each guest departs.

Southern will also move all of its properties onto its Clean Coverlet Program to provide fresh and clean coverlets that are professionally laundered and changed after each reservation. These white microfiber quilted coverlets are designed to provide a comfortable bedding experience for guests. Those staying in Southern properties can rest assured that all bedding is laundered according to CDC-approved, professional-grade standards.

“We understand that our visitors are eager to get back to the beach, and it’s our top priority to ensure a safe stay for those guests,” said Richard Lamar, Chief Operations Officer for Southern Vacation Rentals. “By implementing these procedures, we keep our guests, staff, and community healthy. This is our ‘new normal,’ but our teams have adjusted better than we could have hoped. We are optimistic for the second half of 2020 and for the future of our industry.”

In addition to following these procedures, Southern has also partnered with Surfside Laundry to provide a high standard of clean for all bedsheets and terry. Surfside Laundry utilizes environmentally-friendly products from EcoLab to ensure thorough sanitation and follows a strict CDC-guided cross-contamination prevention strategy.

This shift in strategy is part of Southern’s promise to deliver a safe stay to all guests in their communities from Panama City Beach, Florida to Gulf Shores & Fort Morgan, Alabama. Visit for more information on Southern’s Clean Initiative.


Southern Rentals & Real Estate is a leading provider of vacation rentals, residential leasing, real estate, and property management services in Northwest Florida and Coastal Alabama. Southern represents approximately 1,200 vacation rentals in 30A, Destin, Ft. Walton Beach, Gulf Shores & Fort Morgan, Navarre Beach, Orange Beach, Panama City Beach, Pensacola Beach, & Perdido Key, as well as approximately 1,000 long term rentals and valuable real estate opportunities. Established in 1995, the company is locally-owned and operated. For more information, visit